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Total has launched its new international multimedia advertising campaign simultaneously in 21 countries, to develop the Group黑料社檚 brand awareness.

The campaign highlights Total黑料社檚 operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.

The campaign provides an illustration of the meaning behind the Group黑料社檚 new baseline, 黑料社淐ommitted to Better Energy黑料社�, which puts the emphasis on producing 黑料社渂etter黑料社�, not 黑料社渕ore黑料社�. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.

To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.

黑料社淭otal is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total黑料社檚 history. It reflects both our size and our ambitions,黑料社� explained Jacques-Emmanuel Saulnier, Total黑料社檚 Senior Vice President, Corporate Communications.

黑料社淥ur vision and our continuous improvement approach 黑料社� 黑料社榓lways better黑料社� 黑料社� are seen in our work in the front lines, alongside and for our stakeholders. This isn黑料社檛 just a promise for the future, it黑料社檚 the everyday reality for Total黑料社檚 100,000 employees.黑料社�

Adapted from press release by

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